![]() That aspect is infused in their look and the accessories they wear. And she wanted the dumpling characters to be in a band. ![]() “I wanted to do a toy based on a dumpling for a long time,” she said. She came up with the idea for them 18 moths ago. The squishy dumplings are the brainchild of Sydney Wiseman, vice president of brand development and creative strategy for WowWee. Mall Santas will be pretty much back to normal this year Mel Melcon/Los Angeles Times/Getty Images There’s one other appeal: the food inspiration. Plus, the soft squishy texture of the dumpling and the popping out of their body also cleverly plays into the current bubble fidget poppers toy craze. “They’re also affordable and not overly complicated for kids to figure out.” “Dumplings are a little bit bigger but collectible,” said Silva. She said kids are obsessed with collecting tiny cute toys that come in tiny packages, as proven by the Shopkins mania. The $15 dumpling toy is popular because it’s hitting a few dominant trends in toys right now, said Marissa Silva, editor-in-chief of The Toy Insider, a toy review and news website. Its popularity even caught the attention of, an offshore gaming site, which was accepting bets this month on whether the squishy little golden dumpling would sell out on Amazon before Black Friday. (AMZN) where WowWee launched him at the end September. Courtesy WowWeeīut it’s Dart, the golden dumpling who flaunts 24K gold glasses, that everyone desperately wants. Then along came “Mel the Marshamallow, ” “Peace the Peach” and “Coco the Cotton Candy Cloud.” The cheeks change color and the top of their head lights up to a color code that matches their current “mood” – energetic, happy, silly. The first four in the lineup are named “Doe,” “Dip,” “Dee” and “Dot.” They each speak a weird “Squish-Pop” language and giggle and laugh. The dumplings, like most toys sold in the United States, are made in China. WowWee is trying to navigate the serious supply chain issues to ensure it has enough inventory overall of its dumplings to satisfy strong demand through to Christmas. There’s no chance of getting more unless we put them on planes.” “Whatever inventory of dumplings is in is it and we hope it all makes it onto store shelve. “Our bet is made for Black Friday,” said Yanofsky. The Elf was a lot harder to get on your Shelf this year Caught in the global supply chain mess is The Elf on the Shelf, a popular holiday-time product.
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